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Kiwi Dials

Kiwi Dials is an always-on mobile way for teams to measure employee engagement, anonymously and in real-time. Unlike surveys which ask employees to answer someone else’s questions, Kiwi Dials users vote on what they care about, whenever they want.

 
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CLIENT

Squawk Metrics

The Team

Myself - UX, Visual, Interaction Design

Peter Moon - CEO

Lauren Broomall - Product Manager

Krishna Padisetty - CTO

Timeline

May 2015 - Jun 2016

My Deliverables

Logo design, brand development including font and color choices, interactive prototypes in Axure for testing and iterative refinement, visual design of final app visual artifacts and redlines in Adobe Illustrator provided to engineering team.

 
 

How Can We Improve Employee Engagement?

 

Employee engagement matters. Recent Gallup studies report that companies with high employee engagement outperform their competitors by 2.5 to 1 on an earnings per share basis. Yet, these same reports show that 70% of the US workforce is disengaged, which means that most companies have enormous untapped potential lying dormant in the workforce they already have.

Organizations that have accurate, timely, and meaningful measures of team health can identify teams and projects that are struggling to succeed long before other signs of failure appear. Knowing which teams are at risk allows leaders to take action early, while there is still time to address the underlying issues and improve outcomes. The vast majority of organizations struggle to assess team health and employee engagement, relying on periodic surveys and subjective manager assessments.

Mature companies recognize the importance of measurement, but more often than not, managers use performance metrics that conflict with customer goals, dis-incentivize collaboration, promote waste, and discourage innovation simply because they are available or easy to get. In a culture that prioritizes predictability and analysis above creativity and adaptability, managers are incentivized to choose metrics and targets that are under their exclusive control, without taking dependencies on other organizations.

The most important question is also one of the hardest to answer: "What metrics best reflect meaningful success for an enterprise?" Once identified, the next questions are, "How can we measure them effectively, and are their leading indicators that would can help us adjust our behavior while there is still time to impact our results?" The best approach is to start with metrics that seem suitable to a particular enterprise and adopt a process of successive approximation to improve them over time. Inevitably, optimizing one metric is possible, but often with unanticipated consequences.

Wouldn't it be great if we could identify a simple set of consistent metrics that would provide a meaningful measure of performance for any internal service provider? What if those metrics included leading indicators that we could measure continuously, so that we could take action to influence results? What if we could collect them without adding significant cost, employee grumbling, or cycle time? What if we could achieve increases in organizational performance of 2.5 times or more, in areas like collaboration, cycle time, business performance, employee retention, and satisfaction?

 
 

By Measuring What Matters

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The Kiwi Dial system concept was born out of years of experience coaching teams to improve their performance in meaningful ways, the need for a simple, pragmatic way to measure those improvements and learn what the most effective interventions are to achieve them. It is at once a coherent system optimized to fit a specific purpose, as well as a general approach that is applicable to a broad range of teams.

The system is designed to align the interest of stakeholders that are often at odds with each other, such as team members with their management chain, and between stakeholders and service providers. Instead of the traditional survey mechanism to gather insight, it is designed to provide direct benefits to users. The app was designed with the following goals:

  • Team members can see their opinions published for all to see, safely and anonymously

  • Team members can judge whether others might feel the same way as them

  • By making team sentiment broadly visible, team managers are more likely to address changes in team health

  • Stakeholders have a direct way of voicing their frustrations as well as their satisfaction, quickly and easily

  • Team managers have better, more timely data on the likely outcomes of their projects

  • Organizational leaders can aggregate team health and performance data to understand overall organizational performance and inform investments to improve performance

By providing reliable data, Kiwi Dials would give teams, managers, and companies the confidence to innovate, to try new ideas, or to go back to the basics, and know that they are making progress, all while reducing turnover costs and creating a more competitive, impactful workforce.

 
 

Research

Kiwi Dials_ Investor_Supplement.png
 

Look at that text! Would anyone use that? Can you imagine that, the text of your next webpage?! This placeholder text is gonna be HUGE.

Lorem Ipsum is FAKE TEXT! This placeholder text is gonna be HUGE. I will write some great placeholder text – and nobody writes better placeholder text than me, believe me – and I’ll write it very inexpensively. I will write some great, great text on your website’s Southern border, and I will make Google pay for that text. Mark my words. Lorem Ipsum better hope that there are no "tapes" of our conversations before he starts leaking to the press! I don't think anybody knows it was Russia that wrote Lorem Ipsum, but I don't know, maybe it was. It could be Russia, but it could also be China. It could also be lots of other people. It also could be some wordsmith sitting on their bed that weights 400 pounds. Ok? I have a 10 year old son. He has words. He is so good with these words it's unbelievable.

 
 

Insights

laminated dial.jpeg
 

I have a 10 year old son. He has words. He is so good with these words it's unbelievable. If Trump Ipsum weren’t my own words, perhaps I’d be dating it. It’s about making placeholder text great again. That’s what people want, they want placeholder text to be great again. An 'extremely credible source' has called my office and told me that Lorem Ipsum's birth certificate is a fraud.

I’m the best thing that ever happened to placeholder text.

You're telling the enemy exactly what you're going to do. No wonder you've been fighting Lorem Ipsum your entire adult life. Lorem Ipsum is the single greatest threat. We are not - we are not keeping up with other websites. The best taco bowls are made in Trump Tower Grill. I love Hispanics!

 
 

Ideation

 

I know words. I have the best words. An ‘extremely credible source’ has called my office and told me that Barack Obama’s placeholder text is a fraud. Lorem Ipsum better hope that there are no "tapes" of our conversations before he starts leaking to the press!

 
 

I'm speaking with myself, number one, because I have a very good brain and I've said a lot of things. Lorem Ipsum is the single greatest threat. We are not - we are not keeping up with other websites.

Lorem Ipsum better hope that there are no "tapes" of our conversations before he starts leaking to the press! Be careful, or I will spill the beans on your placeholder text. Trump Ipsum is calling for a total and complete shutdown of Muslim text entering your website.

 
 

Prototypes

 

The best taco bowls are made in Trump Tower Grill. I love Hispanics! I think the only difference between me and the other placeholder text is that I’m more honest and my words are more beautiful. If Trump Ipsum weren’t my own words, perhaps I’d be dating it. We have so many things that we have to do better... and certainly ipsum is one of them.

 
 

Lorem Ispum is a choke artist. It chokes! Look at that text! Would anyone use that? Can you imagine that, the text of your next webpage?! Trump Ipsum is calling for a total and complete shutdown of Muslim text entering your website. I don't think anybody knows it was Russia that wrote Lorem Ipsum, but I don't know, maybe it was. It could be Russia, but it could also be China. It could also be lots of other people. It also could be some wordsmith sitting on their bed that weights 400 pounds. Ok?

 
 

It’s about making placeholder text great again. That’s what people want, they want placeholder text to be great again.

 
 

He’s not a word hero. He’s a word hero because he was captured. I like text that wasn’t captured. The best taco bowls are made in Trump Tower Grill. I love Hispanics! I will write some great placeholder text – and nobody writes better placeholder text than me, believe me – and I’ll write it very inexpensively. I will write some great, great text on your website’s Southern border, and I will make Google pay for that text. Mark my words.

 
 

Final Product

 

My text is long and beautiful, as, it has been well documented, are various other parts of my website.

 

You have so many different things placeholder text has to be able to do, and I don't believe Lorem Ipsum has the stamina. You have so many different things placeholder text has to be able to do, and I don't believe Lorem Ipsum has the stamina. Lorem Ipsum's father was with Lee Harvey Oswald prior to Oswald's being, you know, shot.

I think the only card she has is the Lorem card. You know, it really doesn’t matter what you write as long as you’ve got a young, and beautiful, piece of text.


 

The rest was up to us. I joined the design team at the outset and helped develop the design concepts. We sketched out ideas together and when the dust settled, I did all the prototyping in Axure, motion design, and visual comps using Adobe Illustrator. I ensured that the Android app specs were compliant with Google's Material Design guidelines, and also designed the iOS and Windows Phone apps. I designed the logo and typography and developed color standards.

For the development team I delivered redlines to get them started on their weekly Agile sprints. After we shipped Kiwi Dials on Android, iOS, and Windows Phone, I was paired with a Senior Dev and tasked with a collaborative process challenge: how to optimize the collaboration between designers and developers. The mission was to work together to figure out how to close the gap between designers and developers in a way that builds on their respective strengths and doesn't demand that either one stretches too far over the other side. One common approach to this problem is to ask designers to become more fluent in development languages, and as a result I've taken classes in basic HTML, CSS, and Java. Alternatively, developers can increase their design skills, but typically this isn't met with much enthusiasm from the developers. These approaches require designers and developers to carry a heavier load in areas that they may not have the interest or talent to be great in.

The process we settled on allowed me to do all my work in Adobe and export CSS into a tool called codepen.io. The developers could see what I was doing in real-time, contribute content or change variables and see the CSS as codepen.io rendered it. When everyone was happy with the visuals and motion, the developers dropped the CSS into their development environment. The approach shortened our development cycle dramatically and largely eliminated fit and finish related defects.

Results

I designed the logo, typography, branding colors, branding tone guide, and the www.kiwidials.com website. I built early clickable prototypes in Axure and produced all the final visual comps in Adobe Illustrator for Kiwi Dials on Android, iOS, and Windows Phone, all of which are in production today. I also designed a web application which is currently under construction.